“Moneyball” and Business

Posted by Kristin Kaufman on December 20th, 2011 :: Filed Under: A Fine Line

A recent article in Forbes draws a relevant correlation between the recent movie on baseball and business. In a nutshell: what truly matters to the endeavor of baseball, and how can we measure what truly matters in business?

The article is worth reading, as we begin our 2011 recap and 2012 business planning and strategic discussions. Two key takeaways for me:

  • We manage what we measure. Historically, good business folks track revenue, cost of sales, ROI, and other “how much” metrics. What the “new world order” needs to also focus on is the ALIGNMENT and integration of our company’s values, behavior and culture. These are the new hard currency of business today.
  • It is not enough to measure the what we are doing and performing – it is just as important to measure the how we are accomplishing as it is the what we are accomplishing. The how becomes the true competitive differentiator.

The article explores how the Boston Red Sox employed a form of Moneyball to win two World Series titles. It is interesting to note they focused on the how and their overall team spirit. In business, the how is also the secret sauce. Successful business leaders get that what we measure within our companies serves as a window into our organizational and cultural values – and into our organization’s long-term financial value too. Take a look in the mirror…it is not enough to measure the what –  the how ensures sustainability and ultimately wins the marathon race.



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One Response to ““Moneyball” and Business”

  1. Rick Hawkins says:

    Hello Kristin,

    You and I met breifly at Bill Keslar’s house party. I have been reading your book and am convinced you would be a great guest speaker for Unity of Dallas. In April last year we had Steven Covey speak on his book “The Speed of Trust” this was a succesful event. I beleive we had 400-500 in attendence. This was followed by a multi-session seminar using the principles presented in his book.The seminar was hosted by a Covey speaker/trainer who attends Unity. I believe we can do as well or better with an event where you are involved.
    I would like to see if we could meet soon to brain storm on ideas for helping to promote an event that will showcase your message. In turn, this event can enable Unity to reach outside the church community to deliever a positive message on applying spiritual priniciples in the worksplace and in our daily lives. My email is above and my cell is 214-418-5807.

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