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	<title>Alignment, Inc &#187; Authenticity</title>
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		<title>Authenticity…the new buzz word or the real deal?</title>
		<link>http://www.alignmentinc.com/blog/2008/09/authenticity%e2%80%a6the-new-buzz-word-or-the-real-deal/</link>
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		<pubDate>Tue, 16 Sep 2008 22:32:03 +0000</pubDate>
		<dc:creator>Kristin Kaufman</dc:creator>
				<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Team/Organization]]></category>
		<category><![CDATA[Authenticity]]></category>
		<category><![CDATA[Business Coaching]]></category>
		<category><![CDATA[Buzz Words]]></category>
		<category><![CDATA[Personal Coaching]]></category>

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Business executives (and society in general) have a tendency to latch onto words, phrases, and cliché’s that become ‘the word Du jour’ which capture where we ‘are’ as a society of individuals. We fall in love with the word &#8211; or the &#8217;spirit&#8217; of what the word represents &#8211; and we just use it over [...]]]></description>
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